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Businesses are always searching for ways to reduce inefficiencies. Optometry practices are no exception. They’re constantly making micro-adjustments to their staffing and processes in order to improve their productivity and to better serve their patients. It’s becoming increasingly evident that optimizing your office’s communication system yields greater worker productivity, a better patient experience, and higher Read More...

SMS, or Short Message Service, has only been around since 1992. Most people now refer to this type of communication as texting. Although they began as short messages with a limited number of alphanumeric characters, text exchanges now include images, videos, sound recordings, and ever-present emojis. Text messaging was seldomly used by cell phone customers Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you own a dental practice, you probably already know the importance of recall appointments. Dental recall allows your practice to maintain a constant flow of patients. It Read More...

Live chat, video conferencing, phone, email… Choosing the best communication channels is not an easy task, but it pays off in the end. In the past, the question didn’t even arise. It was clear: first, you offer telephone support, and then you might add email. But now, people use devices that can do much more. Read More...

This is the fourth article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Running an HVAC business can be incredibly time-consuming. If you are like many HVAC business owners, your current workload probably doesn’t leave you with enough time in the day to even Read More...

This article is part of our series about improving your dental operations. You can find the links to the other articles at the bottom of the page. Is your dental practice struggling with efficient scheduling? Then using a block dental scheduling template and implementing automation solutions is an excellent route to consider. Using effective processes Read More...

Two-way texting is the best way to stay in immediate contact with your clients. Whether you’re communicating updates about a simple issue like appointment times or a crucial one like the status of a beloved pet undergoing health treatment. For veterinarians, this can mean juggling two phones, sacrificing their personal phone number to their practice, Read More...

This is the second article in our three-part Marketing for Doctors series. Links to the other articles are at the bottom of this page. The last couple of years have inspired a shift in how healthcare providers communicate with their patients. These changes have also influenced marketing best practices, especially in the digital realm. While Read More...

If you own a plumbing business, you probably have a lot on your plate. Much of your day-to-day workload likely consists of routine scheduling tasks: Keeping track of your technicians’ schedules Responding to customer appointment requests  Communicating with customers about their upcoming appointments Penciling in emergency and last-minute services While these routine tasks are vital Read More...

Rethinking Healthcare Staffing: Modern Challenges & Innovative Solutions for Today’s Clinics Healthcare organizations have always faced unpredictable staffing challenges, but in recent years those pressures have grown significantly. Clinics, hospitals, and specialty practices are navigating increased patient needs, rising labor competition, and a national shortage of trained medical professionals. As hiring becomes more competitive and Read More...

Small businesses face an ever-increasing array of challenges. Having the right tools to acquire, retain, and delight customers is just one of the many things business owners have to think about, but it’s arguably one of the most important. No matter how good your product or service is, if you’re unable to communicate with customers Read More...

Did you know that 60% of people ¹ report that being on hold for too long is the number reason they have a terrible experience with a company’s customer service department? Another top complaint, according to a recent report ² on communication trends, is having the same conversation with multiple customer service representatives. If you’ve Read More...