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Online reviews aren’t just about your star-rating. It’s tempting to focus solely on growing the number of reviews we have on our profiles and doing whatever it takes to ensure that they’re overwhelmingly positive. Savvy business owners, however, know that reviews are also a valuable tool that can enhance the relationship they have with their Read More...

Forget the concept of less is more. When it comes to online reviews for your business, the more you have, the better. Consider these statistics: 92% of customers read online reviews, and people are more likely to want to do business with you if you have a lot of positive reviews. Over 80% put as Read More...

It starts innocently enough. Another satisfied customer is leaving your location and is full of praise about the service they received. “You are the best in the world,” she says. “I’ve never been to an office where I was treated so well. Thank you so much for everything.” You smile and say you wish that Read More...

No matter how good you are at what you do or how closely you try to manage reviews, a negative review is bound to rear its ugly head at some point in your career. So, what do you do when someone writes something scathing about you or your business? Do you: Ignore it and hope Read More...

  Customer service is a massive industry in today’s global economy. When we think of customer service, we often imagine enormous amounts of jobs being reallocated to foreign customer service centers or hulking domestic structures where thousands of employees sit waiting with uniform computers and headsets to take incoming calls or make outgoing ones. This Read More...

We’re all aware that communication is important to keep up good relationships with our friends, family, and loved ones—but we often underestimate how important it can be to our business relationships. Communication is the bedrock of any business. It affects every aspect of your work, from dealing with customers to ensuring efficient and positive relations Read More...

What is your most valuable business asset? A lot of business owners make the mistake of thinking their most valuable assets are tangible, things like their building, equipment, and inventory. Some are astute enough to realize that intangibles like intellectual property and processes are even more critical. But few understand that in today’s digital world, Read More...

You’ve worked hard to become the best in your field. Your clients adore you, and your company thrives on referrals that provide a steady stream of new business. But what happens if someone is unhappy and chooses to broadcast their experience online? Would you know? How long would it take you to find out? In Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Even though about 97% of Americans have a mobile phone, when you look at the senior demographic, that number is far less.¹ If you plan on sending reminder messages to elderly patients, you can’t assume that your patients have a cell phone. And, even if they do own one, they might not be keen to Read More...

  Have you ever forgotten something important? A crucial ingredient for an elaborate dinner recipe, a family member’s birthday, or an offsite meeting where everyone was relying on you to show up and work your magic?   If only there were a way to keep your commitments organized and scheduled all in one place. Wouldn’t Read More...

If you are a small business owner who has personally made an effort to get your business found on Google, there is a good chance that you have run into the term NAP consistency. NAP consistency stands for name address and phone number consistency and refers to the information that Google has about your business. Read More...