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Plumbing is one of the most critical industries in the world. Everyone needs the services of a plumber from time to time, and without these professionals, our country’s sanitation and health would be at risk. Many people think that essential plumbing companies are consistently profitable. Unfortunately, this isn’t always the case. Overhead costs like equipment, Read More...

Facebook is an online social media platform that millions of people use every day. That makes it ideal for building a positive company image, expanding the customer pool, and improving your online presence among competitors. It is a platform that helps you manage your interaction with customers, send them short answers, and target your audience Read More...

A hundred years ago, most towns only had one or two medical practices that provided treatment to everyone in the area. Today, however, patients have access to numerous specialized healthcare options within a fifty-mile radius. Marketing your healthcare practice well has become an essential aspect of remaining successful as a medical professional in the modern Read More...

Is your podiatry practice falling behind other practices in your area? If so, digital marketing could be the solution. Digital marketing is the process of engaging current and potential patients through digital technologies, such as smartphones and computers. Implementing digital marketing strategies for your podiatry practice is essential to staying competitive with other practices in Read More...

Rethinking Healthcare Staffing: Modern Challenges & Innovative Solutions for Today’s Clinics Healthcare organizations have always faced unpredictable staffing challenges, but in recent years those pressures have grown significantly. Clinics, hospitals, and specialty practices are navigating increased patient needs, rising labor competition, and a national shortage of trained medical professionals. As hiring becomes more competitive and Read More...

Small businesses face an ever-increasing array of challenges. Having the right tools to acquire, retain, and delight customers is just one of the many things business owners have to think about, but it’s arguably one of the most important. No matter how good your product or service is, if you’re unable to communicate with customers Read More...

Did you know that 60% of people ¹ report that being on hold for too long is the number reason they have a terrible experience with a company’s customer service department? Another top complaint, according to a recent report ² on communication trends, is having the same conversation with multiple customer service representatives. If you’ve Read More...

The onset of the COVID-19 pandemic in 2020 changed virtually every aspect of life as we know it. Employees went home, businesses closed down, schools shut their doors, and families found themselves staring at the same four walls day after day. As the stress, uncertainty, and anxiety surrounding the COVID-19 pandemic mounted, more people turned Read More...

Customers still call businesses, and they do it in high volumes. Despite social media, email, and live chat, 42% of the population still contacts a business by phone at least once a week.¹ That reality makes call queue software essential for any business handling inbound calls. Call queue management helps businesses avoid long hold times, Read More...

Labor shortages continue to affect the healthcare industry. Without proper staffing, optometry practices and other healthcare organizations put patients at risk of not receiving the care they need in their most vulnerable times. Below, we discuss the reasons behind this severe staffing shortage and a few practical solutions that organizations can implement to reduce staffing Read More...

Owning an HVAC business can be highly profitable and rewarding. However, it also includes many day-to-day tasks that you never imagined would take up so much of your time — such as marketing. Marketing is an essential aspect of running any business, be it an HVAC business or another local company type. Keeping up with Read More...

If you’re a local electrician, marketing your small business is one of the most effective steps you can take to increase revenue. Since 58% of shoppers do an online search before booking an appointment with an electrical company, your online presence is key to attracting customers and generating revenue. However, you may not have the Read More...