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In the past, estheticians relied heavily on word-of-mouth referrals to grow their client base. Thankfully, the industry has evolved. Today, many skincare and beauty professionals establish a strong digital presence with their websites. If you don’t yet have an esthetician website, it’s time to change that. Start by exploring some of the top esthetician website Read More...

If you own an esthetician business, you face high competition from other beauty professionals in your community. The beauty salons near you are always bringing in new clients with exciting promotional deals and digital ads, and you need to get ahead of the curve. So, how do you make your brand stand out among the Read More...

As an esthetician business, a great logo establishes your name in the industry, grabs customers’ attention, and reflects your unique brand identity. The right logo design tells potential clients that you value professionalism and beauty in a stunning, elegant way. Whether you’ve just opened your esthetician facility or are hoping to revamp your business name Read More...

According to the American Society of Plastic Surgeons, about one million people undergo laser hair removal annually. It has become an excellent alternative to other hair removal methods, and the demand for it is growing. This could soon make the laser hair removal industry worth over $1 billion. Many medical spas have started offering laser Read More...

You might not think investing much time and money into Botox marketing materials for your medical spa is necessary. Botox is, after all, the most popular non-invasive cosmetic procedure in the U.S. As long as your med spa offers Botox, won’t Botox patients begin lining up at your front door for treatments? Maybe. But if Read More...

At the turn of the century, only about 800,000 Botox treatments were performed annually in the U.S. In 2024, that number increased to nearly 7.5 million. This might suggest your medical spa doesn’t need to worry too much about Botox advertising. However, the number of medical spas scattered throughout the country has also increased dramatically. Read More...

According to the American Med Spa Association, the number of medical spas in the U.S. has nearly doubled since 2018. There were just 5,431 med spas back then, compared to 10,488 med spas today. This has made it challenging for many med spas to stand out. Some have started developing creative Botox party ideas and Read More...

The beauty industry is one of the most competitive, and building a loyal clientele is a must if you want to outperform other estheticians in your local area. Below, you will discover how to build clientele as an esthetician and retain clients for years. Understanding Your Target Audience If you want more clients, you absolutely Read More...

Many healthcare professionals and private practice owners, including optometrists, plastic surgeons, dermatologists, and physical therapists, are starting med spas to diversify their services and boost revenue. Offering aesthetic and wellness treatments allows them to tap into a growing market while enhancing patient satisfaction and loyalty. The spa industry is constantly evolving, and if you want Read More...

According to an American Med Spa Association industry report, the medical spa industry is growing rapidly. In 2018, just under 5,500 medical spas were operating throughout the U.S. That number is inching closer to 10,000 med spas in 2024. While the growth of the med spa industry is impressive, it’s creating a more competitive environment Read More...

The average med spa revenue for a single-location medical spa is just under $2 million. According to the American Med Spa Association, this is up almost $500,000 from five years ago. Med spa industry experts don’t expect this financial growth to slow down soon, either.  Many healthcare professionals and private practice owners, including optometrists, plastic surgeons, Read More...

In the bustling world of wellness and beauty, standing out is critical to attracting and retaining clients. To help you out, we’ve crafted an exclusive set of free branding templates designed specifically for med spa owners. These templates are available on Canva, making them incredibly easy to customize and use—even if you’re not a design Read More...