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If you run a spa or esthetics business, your front desk staff likely spend a significant portion of each day making and answering phone calls. Clients call your practice to inquire about your services and book appointments, and while these queries are valuable, they take your staff’s time and attention away from greeting visitors at Read More...

You may remember the classic quote, “If you build it, they will come,” from the 1989 movie Field of Dreams. Sadly, this approach doesn’t quite work when it comes to your business’s growth. You can’t expect clients or patients to come to your business on their own. Instead, you need effective lead generation strategies to Read More...

Planning for a new year in healthcare is a lot like tidying up a busy workspace. You look around, notice what’s working, find a few things that need attention, and start thinking about how you want everything to run moving forward. As you prepare for 2026, it helps to look at your team, your patient Read More...

If you want to attract more patients to your dental office, Google reviews can serve as a powerful tool. But if your practice is like many, you don’t organically receive many patient reviews. Implementing strategies to acquire more patient reviews can help you leverage this effective marketing tool, instilling trust in potential patients and making Read More...

Every practice has pain points they’ve just accepted as “the way things are.” Artificial intelligence is proving those headaches don’t have to exist at all. Chris Balbi, marketing leader at Meesha Aesthetics, has been testing, tweaking, and proving how AI can solve problems most practices don’t even realize can be automated. His approach shows that Read More...

The future of healthcare is here, and it’s powered by AI. Far from the abstract idea it once was, AI is now an essential tool for medical practices—reshaping the way providers deliver care, manage operations and connect with patients. For Dr. Matt Nejad, a leading biomedical and aesthetic dentist based in Beverly Hills, the question Read More...

Improving payment efficiency is not just about collecting faster. It is about creating clarity, convenience, and confidence for patients while reducing administrative strain on your team. Below are five proven strategies to help practices strengthen cash flow without sacrificing the patient experience. 1. Clearly Communicate Payment Expectations Eighty percent of patients say they prefer understanding Read More...

Why Revenue Cycle Innovation Matters In today’s competitive healthcare environment, managing the revenue cycle while strengthening patient loyalty is more critical than ever. Membership programs have emerged as a powerful strategy to accomplish both. Healthcare management expert Jordon Comstock has helped practices across the country implement membership models that generate recurring revenue while building stronger, Read More...

Start With the Right Foundation Many practices make the mistake of jumping straight into paid advertising when growth slows. While ads can be effective, a strong marketing strategy should always begin with solid foundational elements. Without them, paid advertising often amplifies weak systems instead of fixing them. Enhance the Patient Experience At the core of Read More...

The Journey to Practice Ownership Practice ownership is rarely a straight line. For Dr. Jenn Tabiza, who owns both an eye care clinic and a med spa, success has come from finding ways to integrate her two businesses so they support and strengthen each other. “It’s been a journey,” she says. “They’ve kind of fed Read More...

The Balance Between Care and Profitability There is a common misconception in healthcare that providing exceptional patient care will naturally lead to strong profitability. Many believe that if they simply go above and beyond for patients, financial success will follow on its own. While exceptional care is essential, it must be paired with smart, intentional Read More...

A Nonlinear Path to Optometry I wanted to be an eye doctor as early as sixth grade. While my interest in optometry started young, my path into healthcare was anything but straightforward. Academics often took a back seat to athletics, and I was deeply passionate about sports. At one point, I even considered a career Read More...