Free Resource Library

The History of Heart Tones Birth In 2015, Beth started Heart Tones Birth Services after moving to Utah. Beth saw a great need for excellent birth services, especially in marginalized communities. Starting at the end of 2018, Beth felt the need for a doula partner. Most doula’s burn out after 3 years, and she wanted Read More...

Emailing has been standard practice in the business world for over twenty years. Businesses use their email networks to communicate with their employees, their partners, and their customers. However, many businesses are still discovering and optimizing the way emails fit into their marketing strategy. If your small business doesn’t already have a marketing strategy, that’s Read More...

Technology advancements can be inspiring change agents in today’s fast-paced world. Reimagining business practices demands a commitment to optimizing already-established protocols as well as the creativity to develop novel solutions. Our society has more sophisticated communication tools at its disposal than ever. Some small businesses are still grappling with how to implement these tools in Read More...

Many people in the world think that creativity is a gift and not a skill. In addition to that, many people base creativity on art and drawing. But neither are true. Creativity is innovation. Creativity is problem solving. There is a visual component to creativity, sure, but that’s not what creativity hinges upon. Choosing to Read More...

Have you heard of the four P’s of marketing? This “marketing mix” consists of product, price, place, and promotion. When combined, your business’s four P’s allow you to position yourself against competitors in the marketplace and identify your unique selling proposition. But maybe there should be a fifth P added to the marketing mix: payments. Read More...

It’s an inevitability that some patients will fall through the cracks, go by the wayside, or be forgotten. As your practice grows, it’s hard to keep up with every individual who visits your office. Losing track of customers is a natural outcome of running a successful practice, but reactivating patients is a critical component for Read More...

Although most people use email on a regular basis, it’s still an underutilized resource for businesses trying to improve their marketing efforts. While many businesses have long known about the benefits of developing a strategy for calling and even texting their clients, they often consider emailing an afterthought. However, 59% of consumers say their purchasing Read More...

Marketing experts are discovering how powerful a tool email can be for scaling businesses of all sizes. By some estimates, businesses generate $38 for every $1 spent on marketing¹, which means it yields a staggering 3,800% return on investment. Emailing is one of the most effective forms of marketing available on the market. Some businesses Read More...

If you’re an office manager at a dental practice, you’ve probably got a lot on your plate. Having to run a busy schedule for dentists, their employees, and their patients is enough to worry about without having to take care of other aspects of managing a business, like marketing. However, because of the limited scope Read More...

This month, many governments are beginning to loosen some of the regulations they implemented in March in response to the outbreak of coronavirus. While the particulars of how these regulations will gradually change is still somewhat unclear, it’s time for businesses to gear up for a more active economy. Everyone’s been impacted by COVID-19, and Read More...

The history of Utah Furniture Deals As a mom of two, Sarah was in need of a project. In November of 2018, she decided to turn her passion and hobby for interior design and decorating into a small business opportunity. She knew the local outlets and where to find deals. While looking for items for Read More...

The last few months have been a whirlwind of change for almost everyone on the planet. The outbreak of COVID-19 has shut down huge segments of the economy in countries around the world, and most businesses have dealt with significant alterations to their operations. As businesses, economies, and other organizations prepare to open up in Read More...