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Defining Your Brand I bet you can’t guess what we’ll have you reference as we start to explore your brand. You guessed it– your business goals. Maybe we should take a minute and pause so you can frame them and put them right above your work station. Given your business goals, your industry, and… well, Read More...

We sat down with Shannon Nelson, the marketing director at Arkansas Family Dental. The motto at Arkansas Family Dental is to “treat each patient like family,” and Shannon generously shares how this motto has informed the practice’s entire marketing strategy. Out of the 14,000 practices that Weave considers its clients, Arkansas Family Dental is our Read More...

Historically, veterinary offices have relied on their reputation in the community and some conventional advertising to discover new clients. Times have changed. Although word-of-mouth marketing, promotions on local media and billboards, and print ads still have their place, veterinary clinics and service organizations should increasingly be focusing on their online presence to find customers. 95% Read More...

In the past, dental practices, franchises, and service organizations all built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the Read More...

Marcus Wing’s Bio Marcus Wing was 23 when he really launched into entrepreneurship. He and a friend worked to develop a company. As with most instances when an individual launches into entrepreneurship, Marcus was motivated to create something that would succeed because he was very soon to be married. Throughout his youth, there were several Read More...

The primary role of a dental practice is taking care of its patients’ needs. However, as practices work to improve their patients’ smiles, they also aim to increase their efficiency and the customer service surrounding essential care. A move toward greater productivity also increases worker satisfaction and profits, allowing practices to expand their circle of Read More...

Debbie Boone graduated from NC State with a degree in animal science. Though she loved the field, she decided to be done with school. In that time, she began working for one of her family’s many businesses. As young as 15, Debbie was managing profit and loss statements. Years after working with her family business, Read More...

Business communication technology serves a number of purposes in today’s world. It allows organizations to provide better customer service to their clients. It increases efficiency and cooperation within the organization itself. And, because it benefits both customers and employees, technology lets you make a higher profit. Technological advances also impact how businesses collect payments. In Read More...

Weave recently commissioned an independent survey of 750 healthcare professionals and clients in hopes of better understanding how practices and patients are coping with the challenges of the COVID-19 pandemic. We quickly discovered that patients are especially likely to delay care, such as elective surgeries, eye exams, and dental cleanings. Dental office managers shouldn’t give Read More...

Medical professionals know that the processes, tools, and medicines they use daily are constantly being refined and updated. Communication systems aren’t any different. Just as outdated techniques hurt patients, old-fashioned communication can harm your healthcare practice. Providers relied on conventional forms of communication for a long time. Things like traditional telephony, mailers, and print advertising Read More...

Texting has gone from an occasionally-used tool to a primary mode of communication over the last two decades. While older consumers have been slower to embrace texting, the younger generation shows a clear preference for communicating with text messaging. Businesses that want to attract more prospective customers and provide a better customer experience to existing Read More...

Milind Kopikare’s Bio Milind Kopikare is a Product executive who has helped build products from zero to a multi-million dollar business for many Silicon Valley companies, including Qualtrics, Google, McKinsey, and Marvell Semiconductors. He is currently the President of Great Learning, an ed-tech company that is transforming skill and job-based education for the global workforce. Read More...