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To reach more clients, your veterinary practice needs a strong online presence. So, how do you make your website appear at the top of search engine rankings for queries like “cat neutering in Chicago”? Search engine optimization (SEO) allows you to refine your website’s content to reach more potential clients searching for exactly what you Read More...

October is World Blindness Awareness Month, a critical time for raising awareness about preventable blindness and vision loss that affects millions globally. Eye care professionals are uniquely positioned to lead the charge in educating their communities and making a difference. With a few strategic actions, practices can play a key role in spreading awareness and Read More...

The future of optometry involves artificial intelligence, augmented reality, machine learning, and rapid advancements to revolutionize how we diagnose and treat eye-related diseases. If you work in the optometric profession, these technological advances might sound equally exciting and frightening. Innovative breakthroughs may help improve patient outcomes and practice efficiency, but will they negatively impact the Read More...

Your veterinary practice needs the correct equipment to provide quality patient care. Vet tools can improve efficiency and accuracy while enhancing the patient experience. So, what equipment do you need to be a vet? What tools do vets use to deliver top-notch care? Below, we list 20 key pieces of equipment for vets and their Read More...

According to the World Health Organization, roughly 2.2 billion people across the globe have some type of visual impairment, and yet nearly half of these cases could have been prevented or have yet to be addressed because of insufficient technology or resources. One cannot simply peer into the eye and see a retinal detachment, macular Read More...

According to the Association for Pet Obesity Prevention, nearly 60% of dogs are either overweight or obese. Despite this, about one-third of Americans with overweight or obese dogs believe their four-legged friends are in the “normal” range when it comes to body weight and body condition. Is your veterinary practice doing enough to teach dog owners how Read More...

Dental practices often place such a heavy emphasis on marketing to new patients that they lose sight of what matters most. Your current patients bring in your largest revenue source, so they should be your top priority. Dental patient retention preserves your revenue at a low marketing cost while allowing you to provide high-quality dental Read More...

According to the American Dental Association, dental practices generate almost $500 billion in revenue annually, which amounts to nearly $2.5 million per dental practice. If your practice isn’t generating enough revenue, dental revenue cycle management can help. The latest RCM dental techniques can increase cash flow and create a more profitable dental practice. Discover how to improve Read More...

Professionals in the eye care field face numerous challenges, including large patient volumes, frequent regulatory changes, staffing shortages, resource limitations, and more. In a fast-paced environment where meeting patient needs can feel impossible, the optometrist tech position acts as a much-needed helping hand, assisting in necessary administrative tasks, communicating with patients, prepping exam rooms, performing Read More...

Eye care technology continues to revolutionize how optometry professionals diagnose and treat patients. Let’s explore below how you can leverage the latest tech at your practice. Overview of Eye Care Technology Eye care technology encompasses the tools and systems designed to diagnose, treat, and manage eye conditions. This includes advanced diagnostic devices like:  Optical coherence Read More...

The U.S. currently has 61 dentists for every 100,000 people. However, the American Dental Association reports this number could jump to 67 dentists for every 100,000 people by 2040. This makes it more important than ever for dentists to lean on their websites and the latest digital marketing practices. In the near future, dental website Read More...

Having a large patient base does not always equal a successful dental care business. Engaged patients stay connected in their care, fulfill their treatment plan, and arrive on time for their scheduled follow-ups. Effective dental patient engagement strategies can boost patient satisfaction rates while lowering appointment no-shows and cancellations to preserve your practice’s well-being. At Read More...