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Has the competitive healthcare landscape made it hard to grow your medical practice? Start taking patient acquisition more seriously and see the results it can provide. Once you implement the right patient acquisition strategies, your practice can begin welcoming in more new patients. You can also make the patient acquisition process even more effective by doubling Read More...

In the past, estheticians relied heavily on word-of-mouth referrals to grow their client base. Thankfully, the industry has evolved. Today, many skincare and beauty professionals establish a strong digital presence with their websites. If you don’t yet have an esthetician website, it’s time to change that. Start by exploring some of the top esthetician website Read More...

Over 700,000 LASIK surgeries are performed annually in the U.S. LASIK is a popular refractive surgery that fixes vision problems, such as astigmatism, myopia, and hyperopia. This statistic might lead people to believe LASIK surgery is open to anyone who wants it. Unfortunately, this isn’t always the case. Certain people may not be ideal candidates Read More...

As a vet practice, you want to help your clients build the best relationships possible with their pets. Sometimes, this means treating medical conditions, but it often involves helping them through behavioral issues. With a dog reactivity chart, your practice can accurately assess how a dog responds to its environment to determine its response threshold. Read More...

If you own an esthetician business, you face high competition from other beauty professionals in your community. The beauty salons near you are always bringing in new clients with exciting promotional deals and digital ads, and you need to get ahead of the curve. So, how do you make your brand stand out among the Read More...

As an esthetician business, a great logo establishes your name in the industry, grabs customers’ attention, and reflects your unique brand identity. The right logo design tells potential clients that you value professionalism and beauty in a stunning, elegant way. Whether you’ve just opened your esthetician facility or are hoping to revamp your business name Read More...

The CDC reports that about 45 million Americans wear contact lenses daily. These lenses correct astigmatism, nearsightedness, farsightedness, and other vision issues. Contact lens technology dates back to the 1800s. German glassblower Friedrich Anton Müller is credited with creating the first pair of contact lenses. Contacts have come a long way since then. They have Read More...

According to the American Society of Plastic Surgeons, about one million people undergo laser hair removal annually. It has become an excellent alternative to other hair removal methods, and the demand for it is growing. This could soon make the laser hair removal industry worth over $1 billion. Many medical spas have started offering laser Read More...

You might not think investing much time and money into Botox marketing materials for your medical spa is necessary. Botox is, after all, the most popular non-invasive cosmetic procedure in the U.S. As long as your med spa offers Botox, won’t Botox patients begin lining up at your front door for treatments? Maybe. But if Read More...

At the turn of the century, only about 800,000 Botox treatments were performed annually in the U.S. In 2024, that number increased to nearly 7.5 million. This might suggest your medical spa doesn’t need to worry too much about Botox advertising. However, the number of medical spas scattered throughout the country has also increased dramatically. Read More...

The internet has transformed how we seek information, especially in healthcare, where answers are often just a search away. While some patients simply want reassurance, others look to the internet as a decision-making tool before ever setting foot in a doctor’s office. A recent survey of 1,000 U.S.-based consumers commissioned by Weave sheds light on Read More...

According to the American Med Spa Association, the number of medical spas in the U.S. has nearly doubled since 2018. There were just 5,431 med spas back then, compared to 10,488 med spas today. This has made it challenging for many med spas to stand out. Some have started developing creative Botox party ideas and Read More...