New Strategies for Mining Millennials

Steve Dale

Millennials may be more bonded to their “fur babies” than any generation prior, as data shows that successful veterinary practices tend to have a thriving millennials base. The tide is changing and millennials are directing that change — so who are these millennials and what do they want? Millennials are eager for targeted veterinary care to meet their needs, so find out how to market to and communicate with them by understanding exactly what they’re seeking and why.

You'll learn:
  • What millennials are seeking regarding veterinary medicine
  • Millennials have a particular interest in cats — how you can too
  • How emotional needs of animals in clinic matter more than ever before
  • Why social media matters, but trust is more important