How Business Culture Dictates Business Outcomes

Richard DeBowes // Professor at Washington State University

Even with the optimization of things like location, product, quality, facilities, and market share, a toxic culture will lead to absolute failure of one’s enterprise. Find out how business leaders can develop an optimal culture by creating an engaging and collaborative environment.

You'll learn:

  • The importance of culture and the things it can impact
  • Why employee engagement is so crucial
  • How to get employees to buy-in to your values
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