10 Top Firms Offering Healthcare Market Research Services
The healthcare industry is evolving at a rapid pace, and medical organizations must stay on top of market trends to keep up. This often involves offering innovative products and services that attract new patients or consumers to the business. But as many as 80% of healthcare innovations fail due to market misreading, demonstrating the need for healthcare market research services to forecast trends and refine marketing strategies.
Weave’s communication software can support your efforts to understand patient and consumer trends and maintain a competitive advantage in this ever-changing market. Pair your Weave platform with assistance from one of the best healthcare market research firms below.
Why healthcare market research is critical
Healthcare market research involves systematically gathering and analyzing data on patients, healthcare competitors, and the industry as a whole to inform marketing or patient experience decisions. The right research and data can provide actionable insights to help organizations shape virtually every aspect of patient care and service promotion.
The fast growth of the healthcare industry makes accurate forecasting essential for success. Healthcare organizations need to stay ahead of the curve to avoid lagging behind competitors and losing patients to practices that are more in tune with trends and patient needs.
Market research firms provide strategic intelligence to help healthcare providers refine pricing, market entry, and product launches. They collect small business analytics from patients and healthcare professionals and look for trends. They also project future trends through predictive analytics and refined research methods, using their deep healthcare expertise to improve healthcare practice decision making.
Top 10 healthcare market research firms in the U.S.
Partnering with a healthcare market research firm may be one of the wisest decisions you can make for your medical company. However, choosing the right firm is even more important if you want to gain the most benefits from your investment and position your healthcare organization to make the smartest business decisions.
Spending time looking for a firm that checks your boxes is a wise idea. Below are the top 10 best healthcare market research services in the U.S. to help refine your search.
1. Alpha Sophia
Alpha Sophia is an online database that allows healthcare organizations to identify and segment their market to pinpoint their ideal targets. The platform uses AI-driven analytics to drive market segmentation, competitive intelligence, and total addressable market (TAM) analysis. It enables you to see 360-degree profiles of other physicians to make strategic, competitor-aware decisions.
2. Lucid Health
Lucid Health is a team of fact-based consultants that specializes in health-related primary research. It performs qualitative and quantitative healthcare research for pharmaceutical, health technology, and biotechnology companies, surveying consumers, medical professionals, and related decision makers.
Lucid Health has specific scientific expertise in drug adoption, launch strategy, and market demand forecasting.
3. Applied Marketing Science
Applied Marketing Science (AMS) provides market research to help clients create innovative products across a range of industries. While the company does not solely specialize in healthcare market research, it has a range of medical clients and uses research methods applicable to the healthcare ecosystem.
AMS offers comprehensive services, including consumer insights, consulting, and training, with a focus on patient adherence, engagement, and satisfaction for digital health and medtech.
4. Reckner Healthcare
Reckner Healthcare has the most extensive healthcare market research panel in the U.S. The company connects healthcare researchers to respondents and conducts in-house studies to streamline research. It specializes specifically in providing insights into physician prescribing patterns and clinical trial feasibility.
5. Oracle Health
Oracle Health provides real-world evidence (RWE) and life sciences data to support drug discovery, development, and commercialization. Oracle Health has supported more than 250,000 clinical trials and is a pioneer in new product and solution innovations in the healthcare industry.
Oracle Health is also respected for its global research expertise with payer research, brand tracking, and market entry strategies.
6. MedSurvey
MedSurvey facilitates research and studies for consulting firms in the life sciences space. The team handles everything from project planning and recruiting to organizing data and gleaning insights, providing the high-quality data needed to inform healthcare strategies.
MedSurvey uses AI-powered sampling to provide actionable insights into real-time patient behavior and clinical trial results.
7. Ironwood Insights
Ironwood Insights is a “full-spectrum insights firm” that performs market research and data analytics. Its comprehensive services include designing, executing, and delivering solutions for clients’ specific research goals.
The company works with a range of industries, but in the healthcare space, it specializes in hospital procurement and pharma salesforce optimization.
8. Fieldwork
Fieldwork provides market research services for several industries, with a particular focus on medical device usability and medical research recruitment. The organization recruits research respondents based on its clients’ unique needs through custom recruiting strategies. Fieldwork uses qualitative research with in-depth interviews to understand both patient and provider behavior.
9. Just The Facts, Inc.
Just The Facts, Inc. has been providing strategic consulting and healthcare market research services for more than 30 years. It offers both qualitative and quantitative research with a focus on market demand forecasting and competitive intelligence for investment decisions.
The company also emphasizes that its services are affordable while producing high-quality data.
10. Sago, formerly Schlesinger Group
Sago provides adaptable global research solutions that connect companies with research participants around the world. The company uses the latest research technologies and proven methodologies to help organizations, including healthcare companies, gain data-driven insights from market research.
Sago is best known for its large-scale data tracking and AI-powered sampling for global insights.
Emerging trends in healthcare market research
Along with leveraging healthcare market research services to perform research for your practice, you can stay on top of emerging trends to help make smarter decisions on a day-to-day basis. The following trends in market research are shaping how healthcare companies understand patient pain points and adapt their services accordingly.
- AI-driven analytics: Modern healthcare researchers use AI to process and analyze data. This is a much faster method of finding deep patterns and uncovering insights than manual data analysis. It also enables researchers to identify even more complex or hidden patterns than they could through traditional methods.
- Real-world data: Researchers are also relying more heavily on real-world data, such as consumer surveys and questionnaires, to inform decisions. This data enables researchers to predict trends and behaviors in healthcare that can impact an organization’s marketing strategy or service offerings.
- Integration with larger business strategies: Market research is no longer a standalone task that only the most savvy healthcare organizations use. It is now an integral component of many healthcare practices’ larger business strategies. More healthcare providers are using market research to inform the majority of their business decisions.
How to choose the right healthcare market research company
Countless healthcare market research companies can help your organization collect data and glean insights to shape your business strategy. How do you choose just one company to place your trust in?
Start by defining your organization’s needs and ensuring that any firm you are considering aligns with your business goals. Perhaps you are trying to refine your target market, gather consumer opinions on a new healthcare product, or simply gain a better understanding of your competitors. Market research services offer vastly different solutions, and looking for one that can help you meet your goals is a good starting point.
Next, be sure to choose a firm that provides actionable insights instead of just raw data that you have to analyze yourself. The purpose of performing research is not just to collect data, but ultimately to glean information from that data that you can use to shape your practice. Choosing a firm that delivers these insights to you can save a significant amount of time and ensure that you do not overlook any valuable findings.
Firms that use modern technology and research methods might also put you at a competitive advantage and are worth considering. Evaluate a firm’s use of AI, real-world data, and behavioral modeling to determine whether it can use the most advanced methodologies in your research.
Finally, ensure that any firm you are considering has expertise within the healthcare industry and in your sector, specifically. Also, communicate with the firm to determine whether its fees and projected ROI align with your budget.
Use analytics to shape your healthcare practices
Working with the right healthcare market research service could be the key to your practice’s success in 2025. The firms listed above offer valuable tools to help your company stay ahead and thrive in a competitive industry. Whichever company you choose, be sure that it has the services and solutions to help you reach your goals while staying within your budget.
Internal analytics that you collect from your patient base can also help shape your marketing strategy. With Weave’s Analytics tool, you can compile and review essential patient data to better connect with your audience and meet their needs.
Request a demo to learn how we can support your healthcare practice’s ongoing success in a competitive global healthcare market.
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