How to Create Marketing Content Your Market Wants

Paxton Gray // VP of Operations at 97th Floor

Growing your practice is an investment that takes forethought and planning. In this segment, we’ll discuss how to determine when is the right time to invest in your practice, how to analyze the opportunity, and who to engage to help you realize your vision. Listen to a marketing expert discuss the customer journey and what you can do to create compelling content to get more customers.

You'll learn:

  • The customer journey cycle
  • The importance and focus of your content
  • How to make educated decisions based on your data
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