2023 Spring Reading List
Our 2023 Trends Report revealed that today’s patients are raising the bar for optometry practices — making customer communication and experiences your chance to outpace the competition, especially in times of uncertainty and economic fluctuation.
No matter your role in the practice, we’ve compiled 7 must-read books to help you improve your mind and actions, so you can better help the people around you — both customers and employees — in the year ahead.
Not the bookworm type? No problem. You can find these titles in a variety of formats like paperback, ebooks and audiobooks.