Navigating Practice Ownership: Expert Insights

The Journey to Practice Ownership

Practice ownership is rarely a straight line. For Dr. Jenn Tabiza, who owns both an eye care clinic and a med spa, success has come from finding ways to integrate her two businesses so they support and strengthen each other.

“It’s been a journey,” she says. “They’ve kind of fed each other.” Innovations and lessons from one practice have informed growth in the other, allowing both to evolve together.

For Dr. Josh Prentice, ownership is about more than financial outcomes. It is about fulfillment, alignment with personal values, and contributing meaningfully to the community. His experience highlights that true ownership means building a practice that supports the life you want to live.

Marketing: Attracting and Retaining Patients

Both Dr. Tabiza and Dr. Prentice agree that attracting new patients and retaining existing ones require different strategies.

Dr. Tabiza relies heavily on patient feedback to guide her marketing efforts. By listening closely to her patients, she ensures her messaging stays relevant, personal, and aligned with what her audience values most.

Dr. Prentice focuses on experience-driven referrals. He believes that investing in an in-house team dedicated to delivering exceptional patient experiences naturally fuels word-of-mouth growth and long-term loyalty.

Essential Financial Planning and Budgeting

Strong financial management is foundational to practice success. “The number one metric for me is overhead,” Dr. Prentice explains. He emphasizes the importance of working with a skilled accountant to monitor expenses and maintain financial clarity.

Dr. Tabiza takes a similarly proactive approach. “About once a quarter, I go through my overhead expenses and see where I can start to look for better options,” she says. Regular review allows her to control costs while remaining agile.

In addition to managing expenses, Dr. Prentice has found that block booking—structuring patient appointments to meet daily revenue goals—helps stabilize income and keep the practice financially on track.

Staying Agile and Innovative

Looking ahead, both doctors emphasize the importance of adaptability and innovation in practice ownership.

Dr. Prentice encourages peers to stay curious and seek integrated solutions that improve both patient and staff experiences. “If you’re out somewhere and see something unique or inspiring, look for ways to apply it in your own practice,” he says.

Dr. Tabiza highlights the value of maintaining a positive, high-energy environment that can withstand external pressures. A resilient culture, she notes, is critical for long-term success.

A Mindset for Sustainable Ownership

Navigating practice ownership requires balance—between financial management, marketing, technology, and culture. Above all, it requires a mindset rooted in continuous improvement and adaptability.

The experiences shared by Dr. Tabiza and Dr. Prentice underscore that successful practice ownership is not just about running a business. It is about creating a practice that is financially sound, personally fulfilling, and capable of evolving with the needs of patients and the market.