The Millennial Shift in Veterinary Care
How to Reach, Serve, and Inspire Today’s Most Influential Pet Owners
Details:
Millennials play a defining role in today’s veterinary landscape, often forming deeper emotional bonds with their pets—and investing more in their care—than any generation before them. Successful veterinary practices increasingly share one thing in common: a strong millennial client base. But who are these pet parents, and what truly drives their decisions?
In this session, you’ll uncover the motivations, expectations, and communication styles that resonate most with millennial pet owners. Learn how to tailor your marketing, refine your messaging, and deliver targeted care that aligns with their values. By understanding what this generation wants—and why—you can build stronger relationships, enhance client loyalty, and position your practice for long-term success.
What you'll learn:
- What millennials are seeking regarding veterinary medicine
- Millennials have a particular interest in cats — how you can too
- How emotional needs of animals in clinic matter more than ever before
- Why social media matters, but trust is more important
Steve Dale
Steve Dale (CABC) is a certified animal behavior consultant, and travels the world speaking at veterinary and animal welfare conferences. He is host of two radio shows (including WGN Radio in Chicago) and has appeared on TV everywhere from The Oprah Winfrey Show to Good Morning America. He's authored and contributed to veterinary books and books for pet parents.
