Med Spa SEO Guide: Strategies and Best Practices for Building Digital Authority

What Is SEO for Medical Spas?

Did you know that there are more than 5,000 medspas in the U.S.? The med spa industry is incredibly competitive, so if you want to attract more customers, you’ll need to step up your medspa SEO efforts!

Many medical spa websites make the mistake of not paying much attention to SEO strategies, and that means their web pages end up at the bottom of the search results where potential clients can’t find them. To outrank your competitors, you’ll need to develop a good med spa SEO strategy. When you apply SEO strategies and best practices, you can help your website rank higher in Google results — and attract more customers.

Understanding Medspa SEO

SEO, or search engine optimization, is the practice of optimizing your website for users and search engines. Med spa SEO is just one part of a strong marketing strategy, and it’s certainly one worth paying attention to if you want more appointments and website traffic.

Quite a few med spas don’t realize that there are a few different types of SEO, and each one impacts how your medical spa website appears in the search engine results.

On-Page SEO

On-page SEO includes everything you can do on your website to boost its ranking in the search engine results pages (SERPs). Great SEO starts with finding the right keywords and strategically placing those keywords throughout your content.

Using quality keywords tells Google’s crawlers that your site is relevant, and in turn, it ranks your site higher and rewards you with more web traffic.

Have you heard the saying, “Content is king”? It’s true! With awesome content that meets user intent, visitors will stick around your web page for a longer time. That could impact your bounce rate, which tells Google that your content isn’t relevant for a particular search. To avoid this, focus on creating content that resonates with your target audience.

A savvy medical spa owner should focus on Featured Snippets too. Featured Snippets are content that appears at the top of the SERPs. If Google thinks your content succinctly answers a user’s question, it will display that snippet, along with a link to your site.

Off-Page SEO

At times, you’ll need to look outside of your website to build your SEO strategy.

Content marketing is an important part of off-page SEO. It allows you to expand your digital marketing reach and drive more traffic to your site. You could post links to your latest blog post on your social media channels, write guest social media posts on a partner’s Facebook page, or create helpful video content about your medical spa service.

Online reviews play a part in off-page medspa SEO as well. Good reviews drive traffic, while poor ones have the opposite effect.

Local SEO

When potential clients search for “med spa near me,” what will they see? Does your medical spa show up at the top of the search engine results, or is it somewhere near the bottom? If you want that coveted first-place position, you can’t ignore local SEO.

First, claim your Google My Business listing. Your Google Business Profile includes must-know details about your med spa, and by completing it, you’re more likely to appear in local search results.

Your medical practice can also take advantage of paid advertising for local SEO. Google lets you bid on keywords, and if you have the winning bid, your ad will show up at the top of the SERPs.

Technical SEO

Technical SEO includes factors that search engines use to evaluate your website. Users don’t see the results directly, but this type of SEO still influences how well your site displays and performs, so it’s important.

The technical side of search engine optimization for medical spas includes:

• Optimizing page load speed on desktops and mobile devices
• Prioritizing mobile friendliness (for example, using responsive design so your med spa website adjusts to fit the screen size)
• Fixing duplicate content issues
• Creating good meta titles and meta descriptions
• Ensuring that your internal links and external links work correctly

Why Your Medspa Needs SEO

Why is it important to focus your marketing efforts on medical spa SEO? Doing so can go a long way toward driving brand awareness for medical spas, and in the crowded medical spa industry, it’s smart to take all the help you can get!

Digital marketing and med spa SEO can also drive more patients to your business. When you target keywords that matter to website visitors, get ready for your phone to start ringing off the hook with appointment requests.

SEO Best Practices for Medspas

Let’s look at some tips to apply on-page, off-page, technical, and local SEO to raise awareness of your medspa with your customer base.

Optimize GMB Listings

It’s free to make a Google Business Profile for medical spas, so if you haven’t completed yours yet, do so now! Some tips for optimizing your listing include:

• Use your real business name, not a nickname
• Write an engaging description
• Include your hours, phone number, and address
• Add photos and videos

Optimize Metadata

Metadata includes a meta description, keywords, and title tags. Your meta title appears in the Google search results, so include your strongest keywords and compel users to click. Equally as important is the meta description, which tells users what your page is about.

Meta keywords are tags that describe your page to search engine bots. These go in your site’s HTML source code, so users can’t see them.

Understand Your Audience

Any good medical spa SEO company will tell you how important it is to know your audience. All digital marketing starts with learning about your target audience, their likes and dislikes, and their pain points. You can make personas to use when designing digital marketing and paid advertising campaigns.

Conduct Keyword Research

Keywords are the search terms people type into Google search bar. Do you know which keywords your ideal customers search for? To find out, you can hire a company for SEO services, but you may prefer to handle the keyword research process yourself.

Med spas can use Google’s free Keyword Planner tool to help with this. Look for search terms that have low competition but a high monthly search volume. Once you’ve completed your keyword research, place the best terms strategically throughout your pages.

You can also use those keywords for content marketing and social media marketing, as well as paid advertising.

However, avoid keyword stuffing. This practice involves using keywords repeatedly in places where it doesn’t make sense to do so. Both readers and Google will see what you’re trying to do and likely ignore what you have to say.

Create High-Quality and Easily Digestible Content

Strong med spa SEO requires awesome content that will draw users to your site and keep them coming back for more. Many digital marketing pros recommend starting a blog if you haven’t done so yet.

For example, you could write a blog post detailing what happens during laser hair removal or other popular procedures.

Develop a Link Building Strategy

Acquiring backlinks from reputable websites can be challenging, but it’s worth the effort. Relevant backlinks establish your business as an authority, which drives more website traffic for you.

To get these backlinks, reach out to established websites and offer something in return. For example, you could offer to write a guest blog post on a website in exchange for a link.

Calls to Action (CTAs)

The key to any successful marketing project is a good call to action (CTA). Getting readers onto a Med Spa blog is good, but it doesn’t matter what the final product looks like if users don’t know what to do next.

To avoid confusion, place clear CTA messages on every page of your plastic surgery practice website. Some examples of good CTAs for a Med Spa include:

• “Call now to make a botox appointment.”
• “For more educational content, sign up for our email newsletter.”
• “Download our free guide on injectable fillers.”

Also consider using an online scheduling tool like Weave to remove any barriers for your readers to make an appointment.

Learn How Weave Can Help Your Medical Spa Business Grow

If you want more patients and better visibility for your med spa, give these medspa SEO strategies a try! SEO for medical spas might seem complicated at first, but even making a few small changes can be enough to elevate your position in the search engine results.

Weave can help you grow your med spa business too. Our software includes digital marketing tools for med spas, plus awesome features like online scheduling, team chat, appointment reminders, and review management.

To find out more about Weave for medical spas, schedule a demo or call (833) 572-2139.