Best Practices for Revenue Cycle Management And the Role of Membership Programs in Healthcare

Why Revenue Cycle Innovation Matters

In today’s competitive healthcare environment, managing the revenue cycle while strengthening patient loyalty is more critical than ever. Membership programs have emerged as a powerful strategy to accomplish both.

Healthcare management expert Jordon Comstock has helped practices across the country implement membership models that generate recurring revenue while building stronger, longer-lasting patient relationships. In this expert interview, Jordon shares insights into revenue cycle best practices and how membership programs can dramatically improve a practice’s financial stability.

The Genesis of a Healthcare Entrepreneur

Jordon Comstock’s path into healthcare was deeply personal. “Healthcare runs in my blood,” he explains. “My grandfather bought a healthcare lab in the 1950s, my dad took it over, and I ran the lab for about eight years.”

That hands-on experience gave Jordon a front-row seat to the financial challenges practices face, particularly around reimbursement and cash flow. Over time, his passion became clear. “I’m crazy passionate about helping practices create recurring revenue and long-term success.”

That passion ultimately led him to focus on membership programs as a sustainable solution for revenue cycle management.

Understanding the Basics of Membership Programs

At its core, a healthcare membership program is a subscription-based model. Patients pay a monthly or annual fee in exchange for specific benefits and discounts.

“Think Amazon Prime, but for your practice,” Jordon explains.

Memberships often include preventative care, routine visits, discounted treatments, or bundled services. These programs are especially appealing to patients without insurance, offering a clear, affordable alternative to traditional coverage.

Why Membership Programs Matter Today

“Over 74 million Americans don’t have health insurance,” Jordon points out. This creates a massive opportunity for practices to serve small business owners, retirees, gig workers, and others without access to employer-sponsored plans.

For practices, membership programs provide:

• Predictable, recurring revenue

• Reduced dependence on insurance reimbursements

• Stronger patient loyalty and engagement

The Financial Impact of Membership Programs

One of the most compelling benefits of a membership program is financial predictability.

“When you launch a membership program, you generate predictable recurring revenue,” Jordon says. “That’s the strongest benefit.”

Beyond steady cash flow, memberships drive increased patient spending. “Members typically buy more. They end up purchasing two to three times more than non-members.”

This increase comes from trust, loyalty, and the feeling of being part of a community rather than a transactional system.

A Real-World Success Story: The Million-Dollar Membership Program

Jordon shares the story of a practice that launched a membership program to reduce reliance on PPOs.

“They now have around 800 active members and generate about $40,000 in recurring monthly revenue.”

This success was driven by intentional marketing. “Internal and external marketing are critical,” Jordon emphasizes. Practices that actively promote their membership programs consistently see higher enrollment and stronger returns.

Best Practices for Implementing a Membership Program

For practices considering their first membership program, Jordon recommends focusing on three key areas:

Team Buy-In and Incentives

“Your team has to believe in the program,” Jordon says. Incentivizing team members for each enrollment turns memberships into a shared win for staff and the practice.

Marketing Is Essential

“If you don’t have a marketing component, you’re not going to be successful,” Jordon warns. Successful programs use a mix of internal outreach to uninsured or inactive patients and external marketing through SEO, PPC, email, and even direct mail.

Tailor the Program to Your Patients

Memberships should reflect your patient demographics. Options may include preventative care plans, chronic care management, wellness memberships, or cosmetic subscriptions. “You can get really creative,” Jordon notes.

The Patient Perspective

From the patient’s point of view, membership programs offer simplicity, affordability, and peace of mind.

“A monthly or yearly subscription is very budget-friendly,” Jordon explains. Members receive consistent preventative care and avoid the fear of surprise costs, which helps improve long-term health outcomes.

Memberships also remove a major barrier to care. “If a patient loses insurance, you can say, ‘No insurance? No worries.’”

Final Thoughts

In a rapidly evolving healthcare landscape, membership programs offer practices a powerful way to stabilize revenue, reduce insurance dependence, and deepen patient relationships.

As Jordon Comstock’s experience demonstrates, success comes from strategic implementation, strong marketing, and team alignment.

“The practices that involve their teams and let their team members win as the business wins see incredible growth,” Jordon concludes.

With the right approach, a membership program can become a cornerstone of a thriving, future-ready healthcare practice.