How Good Doctors Compete with Bad Companies

Jeff Sonsino // Chief Medical Officer at myEyris, Inc.

The field of optometry faces unprecedented disruption from companies outside of the profession. Regulatory agencies have either little enforcement dollars or have made commitments to reduce barriers to new, unproven technologies. Therefore, educating patients about the importance of solid eye-care that meets the standard of care falls on the shoulders of optometrists. This webinar teaches the optometrist how to use the latest technologies in positive ways to recapture the hearts and minds of your patients.

You'll learn:

  • Current problems in the optometry industry
  • National organizations that value these relationships
  • How you can combat some of the bad behavior
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