Optometry In the Age of Disruption

How Good Doctors Compete With Bad Companies

The field of optometry faces unprecedented disruption from companies outside of the profession. Regulatory agencies either have little enforcement dollars or have made commitments to reduce barriers to new, unproven technologies. Therefore, educating patients about the importance of solid eyecare that meets the standard of care falls on the shoulders of optometrists. This lecture teaches the optometrist how to use the latest technologies in positive ways to recapture the hearts and minds of your patients.

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