Pet Reminders: A New Weave Feature for Veterinary Clinics
In today’s business world, there’s a growing demand for B2C (business-to-consumer) texting. Businesses that require appointments be set in advance are even more likely to need dependable text messaging with their clients. 78% of people now want to be able to have text conversations with the businesses they frequent.¹
The veterinary industry is no exception to the trend toward increased business texting. Veterinarians, veterinary technicians, and their office managers are all on the lookout for efficient ways to text with customers.² However, the way texting services sync with their practice management systems has often slowed the process of transitioning to more text conversations with pet owners.
At Weave, our product team noticed this demand for business texting³ and the clumsiness of some communication integrations for veterinary offices, so they took action. Their hard work led to the creation of our Pet Reminder feature. This feature is designed to keep the animals you serve healthy, pet owners on schedule, and your business productive by providing timely reminders for upcoming appointments at your clinic.
To better understand the inspiration, benefits, and functionality behind our Pet Reminders, we are dedicating this blog post to helping our existing and prospective clients understand this new feature. Let’s take a look at why we pursued this unique solution in the first place.
Why Pet Reminders?
Pet owners are notoriously busy people. When veterinarians and their staff call pet owners to remind them about upcoming visits, these clients are often out on a walk with their dogs, taking care of their horses, or tending to some other aspect of their animals’ day-to-day needs.
That’s why texting is such a powerful tool for veterinary clinics. Text messages have an incredibly high open rate, 4 ensuring that your practice reaches pet owners and gets animals into the clinic for checkups, procedures, and vaccinations.
If veterinary clinics are unable to effectively remind pet owners of upcoming appointments, there are a few problems that begin to flare up.
The primary concern when your customers forget about visits is the health of their animals. While pet owners are rarely going to skip visits when their animals have serious or emergency health conditions, it’s completely normal for routine appointments to slip their mind. Unintentionally skipping on important visits, like vaccinations, can lead to unexpected health problems for the animals you serve.
Beyond the pressing need to make sure animals are showing up for annual checkups and vaccinations, your job is to help pet owners comply with legal requirements. The law asks pet owners to have their animals vaccinated on a regular basis. Letting your clients know about these requirements with a quick reminder keeps everyone in line.
Although most veterinarians get into the industry because they love animals, they’re reminded every day of the business demands involved with running a veterinary clinic. You need to stay busy in order to make money and continue to thrive as an animal health provider. Pet reminders are a powerful way to keep animals and their owners coming into your office, generating the revenue necessary to maintain and grow your practice.