
Many patients go to the dentist only when their dental problem causes pain so severe that they can’t stand it anymore. Why?
Dental anxiety.
Many anxious patients request IV sedation or general anesthesia when undergoing dental procedures. While they alleviate anxiety during dental procedures, sedation and general anesthesia do little to calm anxious feelings associated with dentistry in general.
Patients are anxious about a variety of things, especially injections, pain during treatment, and post-operative discomfort, so take time to identify which of your patients are at risk.
It is important to keep nervous patients calm at every step along the way, from the initial phone call to the follow-up appointment. A welcoming staff, clean and comfortable office, a calm demeanor by caregivers, and exceptional customer service go a long way in keeping all your patients calm and worry-free.
Dental professionals can modify their behavior to help alleviate anxiety in patients. Start by asking open-ended questions, like “Are you having any difficulties?” to help your patient establish his priorities and concerns about the visit. Ask progressively specific questions to learn about the source of his anxieties and about any solutions that has worked in the past. The dentist or other healthcare professional shifts from gathering information to giving information, bolstering the patient’s trust that the caregiver can provide dental care without triggering anxiety.
Communicate with the patient and let her know what to expect at each step along the way. Use verbal and non-verbal communication to convey a sense of concern about the patient’s fears.
Build strong, trusting relationships with patients that continue even after they walk out of your office. Use software systems that integrate your existing telephone systems with powerful databases that help keep track of information and let you communicate with patients through text messages and other features. This free flow of information and communication between you and your patients will instill confidence and trust in even the most anxious patients.
If you are a dentist, or work in a dental practice, you are well aware by now that dental anxiety is a real thing. Building lasting relationships with your patients hinges on your ability to help them feel comfortable. Creating a practice that helps patients feel comfortable and manage their fears and anxieties will provide tremendous value in both the short and long run. Using proven strategies to help your patients feel more comfortable will help you be able to treat more patients and help them have a good experience in your practice.
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