Attracting new patients and boosting brand awareness while prioritizing your customer service and patient outcomes as a medical practice isn’t easy. According to the American Med Spa Association, approximately 20% of med spa patients are millennials, showing a general decrease in average patient age. With younger patient averages, you must adopt more modern med spa marketing campaign ideas.
At Weave, we help med spa offices grow their practice with an all-in-one communication software that unifies your internal operational system, external patient experiences, and digital marketing services. Continue reading to discover 14 digital marketing tips you can incorporate into your med spa marketing strategy to attract new patients.
Online Med Spa Marketing Ideas
Digital marketing is one of your most powerful tools as a medical spa owner. Modern consumers use the internet to find local businesses. Creating a powerful, unified presence for your med spa practice can help you attract more potential patients by ranking well across search engines and social media platforms.
Your website should be your starting point. An engaging and intuitive med spa website is how you gather leads, schedule more appointments, and advertise your med spa services. Your medical spa website should include the following features:
- Basic pages explaining your medical spa services
- Easy-to-find contact information
- An online scheduling form, which you can deploy using Weave’s online scheduling
- Simple navigational paths
- Fast loading speeds
- A basic heading structure on each page (H1, H2, H3, etc.)
- Google Analytics integrations to view performance rates
- Content marketing strategies, like blogs, to help the website rank well
- Targeted keywords throughout the website copy
Search engine optimization (SEO) helps your medical spa rank first when a potential client Googles something like “best medical spa near me.” Medical spa SEO involves adjusting your website’s content and technical structure to meet Google’s ranking parameters. A few of the top local SEO tips you can incorporate into your search engine marketing strategy include the following:
- Conduct a website audit: Google penalizes websites with technical errors. Run a site audit to locate broken links, slow loading speeds, duplicate content, improper mobile optimization, etc.
- Research keywords for your target audience: Keyword research is at the heart of SEO. Locate terms relevant to your services with decent search volumes and attainable competition rates.
- Create a content marketing strategy: Content marketing strategies, including blogs, may help your website rank higher in search results so prospective clients can discover your medical spa when researching relevant information.
Online Ads (PPC)
Paid advertising helps your content rank high nearly immediately. Platforms like Google Ads allow you to create pay-per-click (PPC) campaigns that rank in search results for specific keywords. On average, Google Ads yield 200% ROIs, gaining $2 for every $1 you spend on paid advertising.
You can also use social media marketing platforms to perform well across different channels where more clients may discover your services. For example, you can create a Facebook ad that links directly to your website where a patient can schedule a new appointment.
Local Business Listings
As a medical spa, you do not sell products online; you sell services. Your main goal with digital marketing is to attract more website traffic so people can discover your business and schedule more appointments. Because you don’t need to join the e-commerce game, you should focus on local business service listings instead.
Local business service listings allow your website to appear among others when people search targeted keywords. Your med spa will pop up with key details like your hours of operation, phone number, and average reviews so interested clients can find the need-to-know information. We recommend creating local business listings on the following popular platforms:
- Google My Business
- Apple Maps
Social media marketing is a must for any med spa owner. Approximately 4.7 billion people use social media worldwide, with more than half using their preferred platforms to influence buying decisions. People expect to see their favorite brands interacting with communities across social media platforms.
A successful social media marketing strategy helps you accomplish brand awareness and authority. As you gain traction through social media advertising, more people will become aware of your services. With more awareness and community engagement, potential patients can recognize your brand as a trustworthy industry leader.
Online Coupons and Deals (Groupons)
Approximately 88% of U.S. consumers use online coupons while shopping. People want to save money in any way possible. Online coupons and deals provide comprehensive benefits for your business and clients:
- Potential clients may select your business over the competition for the reduced rates.
- Clients must travel to your website to receive the coupon, which improves traffic rates.
- Improved website traffic can help your site rank higher for rebounding benefits.
- Increased traffic and new patients offer higher revenue.
We recommend circulating your deals to display more urgency. Rather than always offering the same coupon, try flash sale techniques to promote different services.
Emails and Newsletters
Email marketing is still one of the most prevalent medical spa marketing strategies you can adopt. Direct mail contact allows you to stay in touch with your highest-converting audience. According to data predictions (see page 3), you can generate as much as $42 for every $1 you spend on email marketing at your med spa.
With email marketing, you can send appointment rescheduling reminders, newsletter updates, birthday and holiday wishes, and much more. Our email marketing tool at Weave allows you to control your communication strategy with ease. You can send mass emails, automate email scheduling, communicate across multiple channels, and integrate it all within your contact management system for streamlined management.
Med Spa Patient Marketing Ideas
Your medical spa marketing program should include targeted patient efforts to help you reach specific audiences. Current clients are your strongest advocates to help you reach more potential patients in the community.
Referral Programs and Requests
A referral program is a great opportunity to let your clients handle marketing efforts for you. With most referral programs, you can offer an incentive, like a discount or free service, upon bringing in a new client. For example, if one of your patients refers a friend that schedules an appointment, they each get 10% off their next visit.
You can introduce referral programs through email campaigns, social media posts, paid advertising, in-office flyers, and more. Referral programs can work great for specific applications, like plastic surgery marketing, where your clients may already know a few friends and family members seeking a new medical spa.
You can also consider directly asking for referrals from your clients rather than starting a program from scratch. For example, a certain patient may mention that their family members have similar problems to their own. In this scenario, you can kindly ask them to recommend that their family member schedule a consultation to see whether or not your services would be a good fit.
According to BrightLocal, 77% of consumers browse online reviews when researching local businesses. As more experiences become digital, more people want to verify your medical spa’s authenticity through real, human reviews. Generating as many positive reviews as possible shows every prospective patient that your organization prioritizes top-notch care.
Reviews also help your med spa business rank higher in Google’s algorithm. One of Google’s top-ranking parameters is authority. Your business can improve its authority score by generating more positive patient reviews, allowing you to surface higher in local queries.
Gathering reviews from your clients isn’t always easy. If you need help collecting and managing your reviews, consider Weave’s review tool. Weave allows you to easily follow up with patients to encourage online reviews after their visit. More reviews lead to a stronger online presence, bringing more patients to your door.
Traditional Med Spa Marketing Campaigns
Traditional marketing tactics remain valuable today, even as digital experiences take over. You might want to consider the following ideas.
While younger audiences may not spend much time listening to the radio, older generations still do. Many radio stations feature medical programs with advertisements from local medical spas and related organizations. You can feature your business on one of these programs for a relatively low cost to improve brand visibility.
Radio advertising can help you reach demographics who don’t use social media. For example, your radio ad may help older women without social media accounts learn about your medical spa services.
Similar to radio advertising, billboards help you reach wide audiences. Just about everyone in your area that drives past the sign will come to know your brand and what you do. Billboards help create strong brand recognition so that people remember who you are when they see your other ads on social media or across search engines.
Keep in mind that billboards offer the least audience targeting. We do not recommend allocating much of your marketing budget toward billboards since you cannot guarantee that high-converting audiences will see them.
Sponsored Local Events
Local events allow you to engage with the community while building practice awareness. You can create local events themed around certain times of year, like holidays, or different product and service releases. For example, if your medical spa begins offering a new Botox treatment, you could host an educational event about the injection, offering discounts for attendees.
Consider incorporating a few of the following into your community events:
- A social hour for people to meet
- Complimentary snacks and beverages
- A brief and fun presentation discussing your services
- Discounts for event attendees
- Gift bags or enter-to-win prizes
- Question-and-answer sessions
- Guest speakers
Other Med Spa Marketing Options
Combining traditional and modern marketing tactics helps you target wide audience groups. If you’re interested in a few less traditional ideas, consider the following marketing campaigns.
Wrapping Your Car
Car wraps can seem like a cheesy marketing idea, though they can do more for your business than you may realize. While potential clients may not pull over on the side of the road to immediately call and schedule an appointment, they will notice your med spa’s name and branding. Between car wraps, billboards, radio ads, social media posts, and Google listings, your brand can develop much stronger local recognition.
About 46% of shoppers pay more for brand names they recognize. Marketing tactics like wrapping a company vehicle in branding logos strengthen recognition, which can streamline the conversion process for many clients.
Giveaways and Swag
Promotional items with your branding can strengthen brand recognition and improve the patient experience. Like vehicle wraps, giving clients complimentary gifts with your branding logo increases awareness throughout the community. As people wear your T-shirts and hats or shop around with your tote bags, the average resident will become more familiar with your brand name.
You can consider giving away the following:
- Tote bags
- Beauty products
- Makeup bags
You may also start incentive programs, like offering larger giveaways for returning clients. For example, any clients that schedule two appointments in the next month could enter to win a free lip filler injection.
At Weave, we want to help you master your med spa marketing strategies in a scalable way. Our Medical Spa software makes it easy to manage everything from new patient scheduling and payment collections to email marketing tactics and review requests all in one place. Schedule a demo with Weave today by calling (866) 308-2039 to see how our platform can help you expand your medical spa.
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