FEBRUARY 11, 2020. EVENT LAUNCHES IN:
Q and A with Gov Herbert - Future Of The Local Business
Governor Gary R. Herbert took office in 2009 and is currently the nation’s longest-serving governor. During his time in office, he has kept a resolute focus on economic development, improving Utah’s educational excellence, and working today to guarantee that Utah will continue to maintain its high quality of life far into the future. Under his leadership, Utah’s economy has risen to a position of national and international success.
Governor Herbert is most proud of his roles as husband, father, and grandfather. He has encouraged his children to “follow in his footsteps and marry up.” His wife, Jeanette Herbert, before becoming the First Lady of Utah, owned and operated a commercial child care and preschool, The Kids Connection, for 23 years. The First Lady’s initiative is called “Uplift Families.” The goal of this initiative is to promote good parenting skills, strengthen families, and offer resources to parents throughout the state.
- What the future holds for businesses in 2020.
- How Governor Herbert has led Utah to one of the most successful economies.
- How you can be successful as a business owner.
- How success breeds success.
How to get people to care about what you have to say or sell!
Alison Faulkner of The Alison Show has made a career doing whatever she feels like doing. But it always involves finding ways to feel awesome and help others feel awesome too. Alison is a branding and events expert with a highly engaged online community. She hosts an iTunes top 100 podcast with her music producer hubby called Awesome with Alison. And founded Alisons Brand School which has helped thousands through workshops and online courses that empower entrepreneurs with the heart to build a brand that can support their dreams. She collaborates and consults with Fortune 500 companies and believes in love, dancing inappropriately, and putting your own name in lights.
- You have to care.
- You have to be clear.
- You have to be consistent.
3 THINGS SMALL BUSINESS OWNERS ARE DOING THAT IS COSTING THEM TIME, CUSTOMERS AND REVENUE
Skye PoVey is the Vice President of Sales at Weave, the premier customer communication platform for service-based businesses, where he grew the sales team from 10 people to over 160 people in under two years and doubled revenue three years in a row.
Skye holds a Bachelor of Business Administration in Business Administration and Management from Brigham Young University.
- Focus on the heartbeat of your business.
- Conversions are king! Do more with what you already have.
- You can’t master what you don’t measure.
REGARDLESS OF HOW LARGE AND DAUNTING A TASK MAY BE YOU CAN ALWAYS EXECUTE YOUR WAY THROUGH IT
Dave Taylor joined Impartner as chief marketing officer in 2015, and leads the development and execution of the company’s global marketing and product development strategy. Taylor brings more than two decades of marketing experience and a legacy of success in building high-tech businesses to his role. He most recently served as vice president of marketing, product and corporate strategy at WatchGuard Technologies, and was key in transforming WatchGuard into the most highly awarded company in the network security space. Prior to WatchGuard, Taylor co-founded Sparxent, a rollup of value-added service providers in the mid-market space, which grew to more than $50M of annualized revenue within two years.
Taylor also held sales and marketing roles at LANDesk Software for more than a decade and was part of the executive team that orchestrated the spinoff of LANDesk out of Intel. He spent five years of his career with Intel in the UK, serving as general manager of Intel EMEA.
Taylor holds a master’s degree from Brigham Young University’s Marriott School of Management
- “A journey of a thousand miles begins with a single step” -Laozi
- Aggressively implementing the plan
- Iterating / refining
The local marketing that you have to be doing in 2020
Adam Smith is the Website Team Lead at Weave. He has been in the online marketing world for more than 8 years and has owned his own boutique SEO agency for more than 4 years helping multiple businesses achieve exponential growth. He also has owned his own dental office and has recently helped his father build his engineering companies online presence
When he is not busy ranking websites, he loves playing with his kids, playing the guitar and mountain biking.
- How to rank higher in local searches by creating local relevance
- How to leverage Google Reviews to improve your local rankings
- How to make the most of your FREE Google My Business platform
- How to use Google Maps to make things easier for your customers and improve rankings
My 5 tips to accelerating growth after 20+ years as a CEO
Over the past 2 decades, Smith has founded 4 companies, 3 in the technology arena and now his current company, Four Foods Group, which he founded in 2009 with his wife, Shauna. As a food and beverage investment, operations and growth company, he has successfully raised over $350 million, created over 23,000 jobs across America, and successfully developed over $200M in restaurant real estate. He has exited businesses through both private and public exits. Smith is also a Managing Partner of Mercato Partners, a growth equity firm based in Salt Lake City, Utah. He leads the Savory Fund practice which is focused on scaling highly profitable, yet undiscovered brands within the food & beverage industry. Smith and his team have generated over $1 billion in sales over the past 10 years.
Andrew was a recipient of the 2017 EY Entrepreneur of the Year® award in his category, and KPMG’s Entrepreneur of the Year in 2017. He also served as an EY Judge for the 2018 and 2019 EY Entrepreneur program. He was also a BusinessQ Triple Crown Recipient in 2018.
- Invest in your people – Know your people.
- Create a purpose bound journey.
- Don’t just have a strategy, have strategy and execution.
- Continuous improvement – Learn from your failures.
- The rule of three.
How To Leverage Data - We Know Your Competitors Aren't
Dr. Carlos Kemeny is the author of the IMPACTDATA Revolution at Weave, where he directs business intelligence and data science. Prior to joining Weave, Carlos strategically advised several Fortune 250 C-suites and senior executives on business intelligence and analytics, served as a subcommittee member on U.S. Secretary of Commerce Penny Pritzker’s National Advisory Council for Innovation and Entrepreneurship, and was a MIT Clean Energy Prize Semifinalist.
Carlos has a BS in Mechanical Engineering and MBA from Purdue University, as well as a MS in Engineering & Public Policy (EPP) and dual-PhD in EPP and Technological Change & Entrepreneurship from Carnegie Mellon University and Católica Lisbon School of Business and Economics. He is a father of four incredible children, founder of two data startups, violinist of 30+ years, Boston Marathoner, and tri-lingual.
- Gain confidence in your abilities as a small/medium business leader/manager to use data and analytics.
- Learn the top ways to generate big returns from just a bit of data.
- Receive a proven strategy to know when to continue or stop doing activities that you think are not profitable.
How to Achieve Sustainable Growth In Consumer Business
Dan Jimenez is the Chief Operating Officer of Chatbooks, the easiest way to make amazing photobooks right from your phone. Since joining Chatbooks in 2015, Dan has helped the direct-to-consumer tech business scale revenue 30x while growing the team to over 130 and fulfilling orders to 45 countries worldwide. Prior to his current role as COO, Dan led the raise of $25M+ of venture financing as Chatbooks’ CFO. Previously, he was an associate at Peterson Partners, a Utah-based Private Equity & Venture Capital fund, as well as a strategy consultant at Accenture based in the Bay Area. Prior to earning an MBA at the BYU Marriott School, Dan was a vehicle dynamics engineer at Ford Racing where he was part of winning two NASCAR championships and 33 race wins, including the 2012 Daytona 500.
- How to calculate and track the Unit Economics of your consumer business.
- How the unique challenges of retention for B2C businesses ultimately dictate your long-term growth.
- How lifetime value dynamics in consumer products affect your cash flow and financing strategies.
3 Decisions That Create Resilience
Dale Murphy, one of the most popular athletes to ever play in Atlanta, Dale had a 19+ year in the Major Leagues and is one of the youngest players in MLB history to win back-to-back NL MVP Awards. A 7-time All Star, Dale was chosen in the first round of the 1974 MLB draft and retired in 1993. He now travels the country speaking to businesses about topics such as Resilience, Teamwork, Big League Leadership, and How to Create a Winning Culture. He and his wife, Nancy, have been married 40 years and have 8 children and 14 grandchildren.
- COMING SOON
John Choate, former SEAL officer, entrepreneur, and business consultant with vast experience developing and enhancing cross-functional teams. United States Naval Academy. MBA (finance) Columbia Business School. MBA (strategy) London Business School. Horrible golfer.
- Learn team-building tactics from a Navy SEAL
- Take away the ability to be a leader within your team.
- Create the best opportunity within your team to grow.
HOW TO SCALE GREAT DECISION MAKING IN YOUR GROWING BUSINESS
Jeff is the former Chief Product Officer and Chief Marketing Officer at Vivint Smart Home where he oversaw the company’s technology, product development, new business development, and strategy functions. During his tenure, he led the development of several multi-million dollar product lines across the firm’s security, video, and automation verticals. In his CMO role, he increased the company’s brand recognition and channel development, generating tremendous interest from consumers, media, and partners.
Before joining Vivint in 2013, Jeff spent nearly a decade at Nike, Inc., most recently as Senior Director for Mobile and Web Design at Nike+, Nike’s industry-leading activity tracking service. Jeff has worked across the landscape of the Nike Brand, including leading digital and marketplace communication for NIKEiD (Nike’s custom footwear experience), Nike Basketball, and the LeBron James brand.
Jeff has a bachelor’s degree from Brigham Young University and an MBA in Marketing from the University of Oregon.
- Why you need a playbook.
- Does your team know what success looks like?
- Do they know the score?
- Are they empowered to make the right call?
Simplify Your Marketing - Increase Your Impact
Kortney Osborne is a passionate marketing executive with experience in building world-class unicorns. She is currently VP of Marketing at Weave where she has where she leads Demand Gen, Creative, Communications, Events, Content, Marketing Operations, Affiliate Marketing and other areas across the company. Prior to Weave, she worked at Qualtrics where she was a founding member of the marketing team. At Qualtrics, she built and oversaw the global marketing campaigns and events teams, including the Qualtrics annual event, helping create moments that helped lend the company to an $8B acquisition.
Kortney is lover of food, travel, her three children and Oprah (not necessarily in that order). She is a board member for the Women’s Success Center at Utah Valley University and enjoys mentoring and supporting women through their educational and professional pursuits. She also enjoys stand-up comedy and is a forever Hoya.
- How defining a clear audience will increase your marketing impact.
- What to ask your customers to increase your marketing impact.
- How to choose and minimize your top marketing channels.
- How to create a framework for your effort to avoid burnout.
How to Build a Healthy Company Culture from the Inside Out.
Kristy Gaisford is an individual and couples therapist with a masters degree in social work from Columbia University. She is certified in Relational Life Therapy, founded by internationally recognized family therapist, Terry Real. She has a private practice in Salt Lake City, Utah and she specializes in relationships. She works at Intermountain Healthcare/Primary Children’s Hospital where she provides therapeutic interventions for patients and families. She regularly conducts seminars on healthy self-esteem, relationships, and how to live a healthier life.
- Learn how to create a culture where vulnerability is embraced and growth and creativity thrive.
- Learn how to handle difficult relationships in a healthy and positive way
- Learn how to manage your own fears and anxiety and become a healthier human being
- How to get the most out of your employees
PURCHASE, PURPOSE AND PARTY - GROW AND RETAIN THE RIGHT WAY
Rachel Nilsson, founder and CEO of Rags, formally known as Rags to Raches, started her children’s clothing company with function, fashion and fit being her main focus. RAGS unique and functional kid’s one pieces are void of frustrating snaps or buttons, featuring an elastic neckline for easy on and easy off. Rags has seen some great growth and has been featured in Vogue, Huffington Post, Forbes and just recently partnered with Disney, Star Wars and Marvel. What started as a hand-made hobby trying to solve a problem ended up becoming a multi-million dollar business.
- Product is King
- Experience is Queen
TOOLS FOR INNOVATING ON THE CUSTOMER EXPERIENCE
Johny Wudel is the VP of Product at Weave. His background includes product development and customer experience in tech and other industries, including food & beverage and non-profit. He has run a small business and has also worked with various Fortune 500 companies, including Google, Burger King, T-Mobile, and Under Armour. He has an undergraduate degree from BYU and an MBA from Harvard Business School.
- How to discover customer needs
- How to create a solution that fulfills customer needs
- Your product is not what you sell – it’s the customer experience you create
- Using technology to create a great customer experience
THE VALUE OF RETENTION IN TODAY'S FLUID ECONOMY
Legacy Award Winner, Industry-acclaimed CEO, with 32 years of experience consulting with and running successful companies. Daren Hogge has become the “Go to” CEO and is a consistent leader with a reputation or tenaciously growing every entity he has been associated with to record results. Savvy business ideas and cutting-edge marketing strategies join uncompromising integrity are the hallmarks of Daren’s reputation. Daren is especially respected in the Direct Selling Industry, not only for his unparalleled professional track record in leadership and high ethical standards but for being an honest hard-working family man who does everything in his power to ensure his companies succeed. His distinguished track record of success also ensures everyone who associates with companies he is involved with, win big!
Daren’s past background is in accounting as a CPA and has experience with one of the largest consulting and auditing firms in the world.
- The hidden land mines from turnover that can sink your business
- How to retain top talent when so many other opportunities abound
- Simple habits that create massive return