If you’re a local electrician, marketing your small business is one of the most effective steps you can take to increase revenue. Since 58% of shoppers do an online search before booking an appointment with an electrical company, your online presence is key to attracting customers and generating revenue. However, you may not have the budget or resources to hire a marketing department, leaving the advertising responsibility to you and your existing team.
Thankfully, you don’t have to be a marketing expert to employ digital and physical marketing techniques to grow your business. Some of the most trustworthy marketing strategies utilize automated processes and systems, allowing you to essentially “set them and forget them” and then watch the revenue roll in.
We’ve put together a list of 17 easy and practical strategies that you can use in your electrical business to market your company. Many of them utilize marketing software, which can make a tremendous difference for your business. Read on to learn these strategies that can triple the revenue of your electrical work.
How to Market Your Electrical Business: 17 Strategies
1. Set Your Marketing Budget
The first step in any marketing plan is to determine your budget. Think about how much capital you have to spare to implement a successful marketing strategy for your electrical business.
If you don’t have much money at first, don’t fret. Many affordable marketing and automation platforms are on the market today. These can help you get the ball rolling on marketing strategies even if you don’t have marketing your electrical business.
Opting for an all-in-one, budget-friendly marketing solution will provide you with trustworthy, noticeable benefits without breaking the bank, maximizing your revenue overall.
2. Identify Your Target Demographic
Another critical step in crafting effective marketing techniques is to identify your target demographic. Knowing the type of customer who typically hires your electrical team can help you tailor your strategies to engage this demographic.
One way to view insights about customers is to utilize analytics. Marketing software provides you with valuable information about customers who canceled appointments without rescheduling them, customers who have not contacted your business in a while, and overall demographic data.
Understanding these analytics can help you tailor your strategies to make the best marketing decisions for your electrician business. Weave helps you easily collect and monitor reviews on Google and Facebook. These reviews can be some of the best marketing for your business.
9 out of 10 people check online reviews before choosing a business
Weave helps you easily collect and monitor reviews on Google and Facebook. These reviews can be some of the best marketing for your business.Schedule Demo
3. Simplify Customer Scheduling
One way to encourage more customers to schedule electrical services with your team is to make the scheduling process as simple and easy as possible. After finding your company, 73% of calls from potential customers are to schedule an appointment. However, if you let these calls go to voicemail, 80% of consumers will not call back.
Consider adding a scheduling software platform to your company’s website so that you never miss an opportunity to convert a potential lead into a loyal, paying customer. Scheduling programs allow customers to view available time slots and schedule their appointments right from your website.
4. Consider Automated Solutions Instead of Hiring an Agency
When you think about marketing your business, your first thought may be to hire a marketing agency or external marketing team to complete all of the work for you. While hiring a marketing agency can be beneficial in many ways, it also comes with a hefty price tag.
Alternatively, you can set up automated marketing solutions that take the labor out of digital and physical marketing.
Using these automated solutions allows you to save money compared to hiring the services of marketing agency professionals while receiving equivalent results in your business profits.
5. Create a User-Friendly Website
If your business does not currently have a website, creating one should be a top priority. Potential customers will likely view your website before calling you. Without a website, customers may not reach out to you at all, leading you to lose out on potential business.
If your business does have a website, your next step should be to make sure that it is well-designed, has quality content, and is user-friendly. If you have not updated the site in several years, be sure that the layout and content are up-to-date and reflect your current services and prices. You’d be amazed to see how website trends have changed in just a few years. Look at your competitors’ sites and aim for yours to be the best in town.
6. Optimize Your Website
Once you have a solid website that represents your company well, you should begin optimizing your site to receive the highest search engine rankings. Search engine optimization (SEO) is the strategy of tailoring written content and internal links to boost web traffic and visibility within search engines.
SEO can be a bit of a complex process. However, one good place to start is to create a blog for your website that provides information about your services and engages readers with your team. Blogs provide fresh content on a regular basis that will keep your clientele coming back.
7. Prioritize Customer Retention
Encouraging previous customers to hire your team again is an important marketing strategy to grow your revenue. Digital marketing software makes it easy to prioritize customer retention by sending automatic texts to customers that you have not heard from in a while. Maybe they forgot your company name. Keep your brand fresh in their minds.
8. Streamline Payments
Customer payments play a significant role in your overall revenue as an electrical business. If customers do not pay their bills on time, your business will suffer the consequences.
One way to streamline payments within your business is to use an all-in-one payments solution. This software allows your customers to choose from several contactless payment options and pay their bills from anywhere, be it your office, their home, or somewhere in between.
Payment solutions like Weave Payments include the following payment options:
- In-office payments
- Manual card entry
- Mobile card payments
- Text to Pay
By providing each of these payment options for your customers, you increase the likelihood that customers will pay their bills on time, boosting your revenue in the process.
9. Prioritize Team Communication
Your team of electrical technicians plays a significant role in marketing your business. If your team is happy, they will be more likely to stick around longer, saving you the money and hassle of hiring new technicians.
Prioritizing team communication can improve job satisfaction and employee retention among your technicians. Look for an all-in-one marketing platform, like Weave, that bundles team communication into your marketing tools. You may be tempted to focus your marketing purely on customers. Remember that your team is integral to ensuring a seamless, consistent customer experience that leads to repeat customers, positive reviews, and word-of-mouth marketing.
10. Create a Social Media Presence
Social media is an effective platform for marketing your business. We recommend creating a Facebook account and LinkedIn page to share information about your business, post giveaways, and engage your target demographic.
11. Network with Other Electricians
You probably view the other electricians in your area as competitors, not friends. However, networking with these other electricians is an effective marketing strategy. Developing a positive relationship with them could encourage them to recommend your team if their schedule is too full for new customers.
12. Manage and Capitalize on Customer Reviews
Positive customer reviews can go a long way in marketing your business to potential customers. As a result, managing your customer reviews is just one of the many marketing strategies that you can use to grow your revenue.
Review management tools notify you when a customer leaves a new review of your business anywhere online. If a customer leaves a negative review, you will know about it immediately, giving you a chance to respond to the customer and attempt to improve their experience.
You can send auto texts to recent customers, inviting them to leave a review of your business. 77% of consumers are willing to leave a review if you ask. Often, customers do not leave a review unless they are prompted to do so, making this tool effective in increasing the number of reviews your business receives.
13. Organize Customer Information
Keeping your customer information organized in a database can allow you to create an optimal experience for customers every time they contact your business. Showing customers that you remember them and their previously scheduled services demonstrates your commitment to their satisfaction and experience.
Look for marketing software that shows your customers’ contact information, previous interactions, follow-up activities, and necessary tasks as soon as they contact your business. Having this information right at your fingertips makes it easy to demonstrate your customer commitment.
14. Improve Customer Communication
Another way to show customers you care is to extend your communications beyond their service appointments. Reaching out to customers before and after their appointments shows your commitment to creating a positive overall experience for them.
You can automatically send personalized reminders and follow-up texts to every customer who hires your team. These platforms allow for automatic two-way communication with customers, making it seem like you are typing a personal response through every message.
15. Utilize Email Marketing
Sending engaging emails to customers is another way to show them that you care about their experiences and are committed to providing the best services.
Thankfully, digital marketing software make it easy to craft high-quality, professional emails and send them to all of your customers at once. You can utilize built-in templates and images to create engaging emails for your customers without needing any previous marketing expertise.
16. Build Brand and Name Recognition
Making your brand and company name recognizable can help you persuade customers to choose your business over other local electricians in the area. Creating an eye-catching logo and catchy slogan can optimize your brand recognition, eventually increasing your workload and revenue.
17. Invest in a Reliable Marketing and Automation Platform
Finally, one of the most effective ways to market your business and triple your revenue is to use a reliable platform throughout your marketing strategy. Using one platform for email marketing, scheduling, and team and customer communication makes it easy to create and stick to a marketing strategy. Be careful of getting locked into a long contract; look for marketing solutions with flexible, short-term commitments. Weave helps you easily collect and monitor reviews on Google and Facebook. These reviews can be some of the best marketing for your business.
9 out of 10 people check online reviews before choosing a business
How to Get More Electrical Jobs: Expand Your Marketing Strategy with Weave
Weave is an innovative, user-friendly automation platform that takes the hard work and time out of marketing your business. With our all-in-one platform, you can stay on top of negative reviews, automate email marketing, simplify appointment scheduling, and make customer communication easy. Schedule your demo with us today, for more information about how Weave software can help your business.