If you own an optometry practice, you probably know how much optometry equipment has improved over the past 20 years. New technological advancements and medical findings have changed the ways doctors approach the optometry practice.
Updated tools and equipment allow optometrists to provide faster, more accurate procedures for patients. As a result, when individuals look for a new optometry practice to handle all of their vision and eye-related concerns, they want to feel confident that the practice uses the most up-to-date equipment available in the optometry industry.
Using modern, up-to-date optometry equipment is essential to optimizing patient experiences and convincing potential patients of your trustworthy practices. However, it can also make your life a lot easier by streamlining many of the day-to-day tasks you perform in your optometrist practice.
In 2022, optometry offices should be using many of the following tools and equipment, including Weave software, to stand out from other practices in their areas.
OCT Imaging Equipment
Optical Coherence Tomography (OCT) imaging equipment uses light waves to take 3D photos of a patient’s retina. These
3D photos show valuable information about the retina through measurements and visual layers.
You can use these images in your practice to diagnose diseases and visual problems, such as glaucoma, diabetic retinopathy, and age-related macular degeneration. If you do not currently use OCT equipment within your practice, you could be neglecting the clear, precise visuals you need to make the most informed patient care decisions.
Autorefractors are optometry machines that measure the refractive error within patients’ eyes, allowing you to determine the exact prescription lenses they need to clarify their vision. Unlike manual refractors, autorefractors automatically measure the prescription value, taking the manual labor and guesswork out of determining patient prescriptions.
Retinal cameras take photos of the back of the eye and help you detect retinal diseases, such as diabetic retinopathy, hypertensive retinopathy, and papilledema. The most up-to-date retinal cameras provide a clear, precise view of the patient’s optic tissues and vessels. Weave helps you easily collect and monitor reviews on Google and Facebook. These reviews can be some of the best marketing for your business.
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Corneal Cell Counters
Many advanced optometrists have begun using a corneal cell counter in their optometry practices. This advanced imaging microscope can provide a detailed look at a patient’s internal eye structure using spatial image rendering techniques.
Corneal cell counters create three-dimensional images of the eye structure, allowing you to closely analyze the eye and detect diseases.
Many optometrists still use handheld ophthalmoscopes to examine patients’ eyes during physical exams. However, if you are looking to modernize your practice, we recommend considering a laser ophthalmoscope instead.
Laser ophthalmoscopes use confocal laser light to create a more detailed view of the patient’s eye. These devices can allow you to see the eye with greater detail and accuracy, saving you time during the eye exam.
Most optometry patients are familiar with the tonometer, which delivers a puff of air to the eye. However, advanced tonometers improve patient experience and clinical accuracy during a tonometry exam.
The most modern tonometers measure eye pressure using a softer puff of air than traditional devices. Additionally, these devices automatically adjust pressure readings by including corneal strength and thickness in their measurements, creating a more precise measure.
Digital VA Systems
If you’re an optometrist, you are probably all too familiar with the Snellen test VA chart, which is the eye chart that most optometrists use to determine a patient’s baseline vision. Many optometry practices have not even considered updating or modernizing their VA charts, as this chart has served its purpose since its initial invention in 1862.
However, it should come as no surprise that the Snellen test has received a few serious upgrades in the last 150 years. Today, modern optometry practices use digital VA systems that provide more advanced features and environment-specific eye charts for patient exams.
The best digital VA systems still include the traditional Snellen chart, but they also allow you to customize charts to detect specific eye diseases and visual problems. These charts can improve precision and accuracy by allowing you to specify the distance between the patient and the screen.
VT 1 Vision Screener
If you’re looking to streamline and enhance your optometry methods, you may want to consider a modern device such as the VT 1 Vision Screener. This computerized tool can allow you to identify visual problems faster and more effectively than you could through traditional instruments.
The VT 1 Vision Screener is lightweight, easy to transport between exam rooms, and simple to learn. You can use this device within your practice to detect common visual problems automatically, saving you and your patients time during the exam process.
Measuring changes in the shape and integrity of the eye is one of the many vital procedures you perform as an optometrist. Adding a corneal topographer to your arsenal of optometry equipment could improve precision and save you time during your patient topography exams.
A corneal topographer is a computerized device that projects illuminated rings onto the patient’s cornea, reflecting them into the machine. The device analyzes these rings, then creates an image representing the topography of the cornea.
Visual Field Analyzers
Visual field analyzers are devices that can test a patient’s horizontal and vertical visual field, looking for blind spots or areas of diminished vision. These devices can detect visual diseases such as glaucoma, scotomas, and AMD. They can also assist with the diagnosis of brain abnormalities.
The best visual field analyzers are fast and easy to use, include both monocular and binocular testing, and feature EMR connectivity. If your practice uses an outdated visual field analyzer, consider updating your equipment to reflect industry advancements better.
Patient Engagement Platforms (Weave)
Using updated tools and equipment is essential to gaining patients’ trust when they first step foot in your exam room. However, another equally important method of growing your optometry practice is to focus on bringing new patients in and turning them into regular patients.
Attracting, engaging, and retaining patients plays an essential role in remaining successful and increasing revenue for your practice. However, if you are like many optometry practices, you may not have the time, money, or expertise to implement the best marketing tactics to your fullest potential.
As a solution optometry practices are turning to patient engagement platforms like Weave. Weave streamlines many of the processes necessary to show your commitment to patients and keep them coming back to your practice. Here are a few of the valuable tools we provide through the Weave platform.
Communicating with patients outside of their scheduled appointment times shows that you care about their overall experience with your practice. However, many practices simply do not have the time necessary to engage with patients through calls, emails, or texts.
Weave Messages streamlines and automates the patient communication process. You can use this platform to send automatic texts to patients to remind them about upcoming appointments, ask about their experiences at a recent appointment, or simply check in several months after their visit.
Weave Messages allows for two-way automatic communication with patients, saving you time while prioritizing patient engagement.
Another way to demonstrate your commitment to patient satisfaction is to show patients that you remember them whenever they communicate with your practice. WeavePOP can deliver valuable customer insights every time a patient calls your practice, allowing you to showcase your care and personalize your communication with them.
With WeavePOP, when a patient calls your practice, a screen will pop up on your computer and provide the following information about the patient:
- Name and contact information
- Appointment info
- Overdue balances
Having immediate access to this information allows you and your staff to create personal connections with patients every time they call your practice, improving their overall satisfaction with your services.
Weave Web Assistant
How does your practice currently handle patient scheduling? If patients need to call your office every time they would like to schedule an appointment, you are wasting your and their time.
Instead, you can utilize Weave Web Assistant to allow patients to create their own appointments through your optometry website. When patients visit your site, they will see a form that they can fill out to request an appointment time. They will also be able to view available appointments and provide information about their optometry needs.
Weave Web Assistant can save you and your staff time and provide an easier method for patients to schedule appointments.
Patient reviews can act as a marketing tool to persuade potential patients to schedule an appointment with your practice. However, many patients will not leave a review of your practice unless you specifically ask them to.
Weave Reviews can allow you to send personalized messages to patients after their appointments, inviting them to leave a review of your practice. This program also sends you a notification every time your practice receives a new review, allowing you to respond accordingly.
Incorporating Weave into your optometry practice is just one of the many ways you can modernize your business and provide the best experiences for patients. However, Weave also goes above and beyond to improve your patient attraction and engagement, acting as an effective marketing tool that you can use to grow your practice.
Request a demo today to see how Weave can transform your optometry practice for the better. Call us at 888-579-5668 to set up an initial consultation.